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corporate productivity for well-being: coaching, workshops, work-life balance program

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free up time from bad busy work

free up time from bad busy work

Busy is human. Good Busy is a skill: deciding what’s a must-do. Up to 60% of work isn’t: unnecessary meetings, emails, and more bad busy. Master Good Busy and get results you (and your teams) are proud of and time for what (and who) you love after work.

Under 5min. 23,000+ leaders read it every Monday.

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trusted by

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a bad busy day looks like this

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You open your laptop. You have one important thing to get done.

Then a last-minute meeting lands in your calendar. Then another. Your inbox is flooded. Your work chat is on fire. Everything is important, everything is a priority, and that one thing is pushed to the bottom of the list.

Bad busy work burns energy, focus, and time. That’s why what (and who) you love doesn’t make the list. It feels like 24 hours will never be enough.

I call this The OOO Cycle: Overwhelmed. Overcommitted. Overworked.
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The worst decision is to aim to do more and faster. A smarter decision is to choose what’s a must-do now, what can wait, and what shouldn't be done at all.

That’s Good Busy. Master it and 24 hours will finally be enough.
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Kate Sotsenko

Founder TheGoodBusy.com, Productivity for Well-Being and Leadership Coach
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master good busy

master good busy

Nothing gets done without being busy. But Good Busy is a skill.

I aimed to do more and faster until burnout (with scary episodes of vision loss) showed me that up to 60% of work isn’t a must-do: unnecessary meetings, emails, and more bad busy work.

Ten years training to become a tennis pro taught me there’s no performance without well-being. When I finally brought this mindset to the office, I realized that productivity is a game of decisions. And better decisions start with better questions (not better tech).

Mastering Good Busy, I freed up 30% of my time for my favorite books, yoga classes, and hikes with friends. My team exceeded targets by 84%. All while covering a 13-month maternity leave.

Good Busy is a skill that produces results you (and your teams) are proud of and time for what (and who) you love after work.

In the last 4 years, I’ve taught The Good Busy to leaders from Tetra Pak, Vodafone, Bosch, and more. Every year, I guest lecture at Singapore University of Social Sciences.
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go from bad busy (the OOO cycle)
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to Good Busy (work you're proud of, busy you love)
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Master Good Busy

Master Good Busy

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Master The Good Busy approach with my email or 1:1 support. Free up 8+ hours a week from bad busy for work that produces results and for what (and who) you love after work.
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Bring The Good Busy to your leaders and teams so they free up time from bad busy work that just fills the calendar, protect their well-being, and prioritize what produces real results.
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I asked ChatGPT if AI can solve The OOO Cycle. It said no.

AI can speed up work. But what if it’s bad busy work? AI can’t decide what’s a must-do and what’s not worth doing. That’s the skill of Good Busy.
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#TheGoodBusy

50,000+ leaders from Amazon, Shell, and more master Good Busy on LinkedIn.

23,000+ read The Good Busy Newsletter every Monday.
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15 years in corporate

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certified in

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featured in

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corporate productivity for well-being: coaching, workshops, work-life balance program

free up time from bad busy work

free up time from bad busy work

Master Good Busy and 24 hours will finally be enough.

Under 5min. 23,000+ leaders read it every Monday.

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