corporate productivity for well-being: coaching, training, online programs
busy is human.
good busy is a skill.
busy is human. good busy is a skill.
Up to 60% of work is not - it's bad busy, work that simply shouldn't exist. Good Busy is deciding what's a must-do. Master the skill, and you get productivity, well-being, and work-life balance — work you're proud of and time for what (and who) you love.
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a bad busy day looks like this
You plan your day. You have that one important thing to get done.
Then a last-minute meeting lands in your calendar. Then another. Your inbox is a flood. That important thing is pushed to the bottom of the list and what (and who) you love doesn’t even make the list.
It feels like one calendar will never be enough.
I call this the OOO cycle: Overwhelmed. Overcommitted. Overworked.
I trained 10 years to become a tennis pro. Every athlete knows overtraining breaks you, but I forgot that the moment I entered corporate. Until my first episode of vision loss.
Work that simply shouldn't exist — bad busy — has a cost.
(I share more of my story in The Good Busy Newsletter)
Then a last-minute meeting lands in your calendar. Then another. Your inbox is a flood. That important thing is pushed to the bottom of the list and what (and who) you love doesn’t even make the list.
It feels like one calendar will never be enough.
I call this the OOO cycle: Overwhelmed. Overcommitted. Overworked.
I trained 10 years to become a tennis pro. Every athlete knows overtraining breaks you, but I forgot that the moment I entered corporate. Until my first episode of vision loss.
Work that simply shouldn't exist — bad busy — has a cost.
(I share more of my story in The Good Busy Newsletter)
There's no need to do more and faster. Choose what’s worth doing, and what’s not, or not right now — that's Good Busy. Master it, and 24 hours will finally be enough.
Kate Sotsenko
Founder TheGoodBusy.com, Productivity for Well-Being and Leadership Coach
master good busy
master good busy
Nothing gets done without being busy. Busy is human. Good Busy is a skill.
I learned it through a 10-year training to become a tennis pro, 15 years in corporate, and a burnout that caused episodes of vision loss. I mastered it by experimenting: 250+ books, 2,000 TED Talks, 50+ courses, therapy, coaching.
Productivity is a game of decisions. It’s not about doing more and faster. That’s why tech hasn’t fixed burnout or work-life balance.
I put it all into The Good Busy Approach — 5 questions to go from overwhelmed to intentional busyness. I used it to free up 30% of my schedule while covering a 13-month maternity leave and leading my team to exceed targets by 84%.
Today, I guest lecture at Singapore University of Social Sciences. I work with leaders from Cartier, Tetra Pak, Bosch, Vodafone, and more. 50,000+ leaders follow my advice on LinkedIn and 23,000+ read The Good Busy Newsletter every Monday.
I learned it through a 10-year training to become a tennis pro, 15 years in corporate, and a burnout that caused episodes of vision loss. I mastered it by experimenting: 250+ books, 2,000 TED Talks, 50+ courses, therapy, coaching.
Productivity is a game of decisions. It’s not about doing more and faster. That’s why tech hasn’t fixed burnout or work-life balance.
I put it all into The Good Busy Approach — 5 questions to go from overwhelmed to intentional busyness. I used it to free up 30% of my schedule while covering a 13-month maternity leave and leading my team to exceed targets by 84%.
Today, I guest lecture at Singapore University of Social Sciences. I work with leaders from Cartier, Tetra Pak, Bosch, Vodafone, and more. 50,000+ leaders follow my advice on LinkedIn and 23,000+ read The Good Busy Newsletter every Monday.
go from bad busy (the OOO cycle)
to Good Busy (work you're proud of, busy you love)
Master Good Busy
Master Good Busy
Whether you’re a leader or a team, there’s a Good Busy path for you.
Start with 1 Good Busy tactic every Monday. When ready, access mini-courses on topics drowning you most.
Master The Good Busy approach to stop doing work that shouldn't exist and reset your work-life balance.
Bring a program to your team so they stop doing bad busy work, deliver results, and protect well-being.
I asked ChatGPT if AI can solve burnout. It said no.
AI can’t set and hold your boundaries. That’s THE skill to master. That’s Good Busy.
#TheGoodBusy
50,000+ leaders from Amazon, Shell, and more master Good Busy on LinkedIn.
23,000+ get 1 Good Busy tactic in their inbox every Monday.
23,000+ get 1 Good Busy tactic in their inbox every Monday.
15 years in corporate
certified in
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corporate productivity for well-being: coaching, training, online programs
busy is human. good busy is a skill.
busy is human. good busy is a skill.
Master it, and 24 hours will finally be enough.
Anonymous. No email required.
